At the youthful age of 16, the creative mind of Max Azria developed a passion for fashion. After spending many years in his native France, working in all areas of the manufacturing and retail fashion business; he founded his first fashion house in 1989. Max Azria decided to create his business after he noticed that there was a desperate need for the fashion industry to market innovative and high quality designer womens apparel, at contemporary prices. The Parisian designer named his company BCBG. These letters were represented as the acronym for the French phrase bon chic, bon genre; which means good style, good attitude. To this day, this international fashion house follows the same philosophy.
Designing youthful, easy-wear dresses, as well as mix and match, edgy pieces is what the BCBG brand is widely recognized for. One of Max Azrias most popular fashion lines is the BCBGirls label. This is his high end ladies junior line thats mainly geared toward young women between 18-25 years old. There are a variety of trendy pieces for ladies to choose from including: clothing, footwear and handbags. For women 25 years old and older, the BCBG Max Azria label is a high end womens fashion line, which includes stylish: footwear, watches, sun-wear, handbags and small leather goods.
China stores long coat is made with high quality fabrics such as: polyester, silk and viscose rayon etc., and are designed in innovative styles, updated classics and rich vibrant colors. Although BCBG silhouettes are slim fitting, each style fits appropriately to every female form. For example, most sweaters and tops are very close fitting. However, certain styles that are designed in jersey knits are cut to provide extra room; with empire waists and flaring details.
Jackets and coats on the website http://www.everbuying.com/product52747.html run true to size and are slim fitting, while dress sizes may vary depending upon the cut. The sizing ranges from regular XXS-L (sizes 0-12) and suit every body type. Prices for items can range from $100 and up (with most sale items being less than $100). A variety of the BCBG styles (including a number of the special occasion wear) are easy care/easy wear, and are machine washable/hand washable in cold water. The clothing that does require dry cleaning however is worth every penny of the expense. The high quality workmanship in design and practicality of these pieces enable them to be beautifully worn for many years.
As the Max Azria company has continued to creatively grow and expand throughout the years, his cool and casual BCBGeneration brand, upscale Max Azria Collection, chic and legenday revamped Herv Lger label, as well as the everbuying jean jacket collection have all also enjoyed great success. The company has also enjoyed a strong celebrity following. High profile clients, including: Paris Hilton, Fergie, Lindsay Lohan, Beyonc and Jennifer Lopez are just a few of the famous names who have donned Max Azrias designs to red carpet events, and as ready-to-wear pieces.
Max Azrias design acumen in combination with the strong supervisory skills of his wife Lubova, has created a globally successful fashion enterprise. There are currently over 475 BCBG retail boutiques worldwide that caters to women of every style and background. The companys good style, good attitude mantra will continue to flourish; while fashion connoisseur Max Azria leads the way in designing innovative, high quality and affordably priced apparel for every womans unique personal style.
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